About Us

About Us

Salmon Family is a small family with a big dream: to bring smoked salmon to every Vietnamese household.

Founded in 2013, our journey has been a long road filled with a full spectrum of emotions – from moments of bursting joy and abounding hope, to times of exhaustion and doubt about the path we had chosen.

But through determination, hard work, and perseverance, we have never stopped striving. We hold ourselves to the highest standards every single day to bring smoked salmon closer to everyone. To us, this is not just a job; it is a life lived to the fullest – a “salmon’s life” that has endured from 2013 until today.

The name “Salmon Family” was chosen for a simple yet profound reason: no matter the circumstances – through highs and lows, success or failure – Family remains the most important and eternal value.

For us, smoked salmon is more than just a product; it is a story of persistence and passion, and a desire to bring the warmth of family values to every meal.

And on this journey, our customers are an indispensable part. Without you, the story of Salmon Family would never be complete. ❤️

history

Our Story

The journey of Salmon Family began in our home kitchen back in 2013, born from my passion for cooking cozy family meals and my husband’s fascination with science.

Using a DIY smoker built by my husband, I tinkered until our very first batch of smoked salmon emerged— oh my goodness, it was incredibly delicious, with a stunning, vibrant red color. However, the path forward was far from easy; transitioning from making it for our family to bringing it to the market was an entirely different story.

Our family spent many years selecting ingredients, refining flavors, researching smoking techniques, and perfecting our methods to create a 100% natural, preservative-free, homemade product with its own unique signature.

DID YOU KNOW?

Natural Smoking — Hot vs Cold

Benefits of Smoked Salmon

Smoked salmon provides a moderate amount of calories while being rich in high-quality protein, healthy fats, vitamins, and essential minerals. 100 grams of smoked salmon provides 86% of your daily Vitamin D needs and is a rich source of Omega-3 fatty acids.

In 100 grams, it also contains 0.5g of EPA and DHA, which are important for brain and heart health and help slow down aging. These are essential fats that must be obtained through your diet.

Natural Smoking (Hot)

Hot smoking is performed at high temperatures of approximately 70°C or higher, which is sufficient to cook the fish meat directly during the smoking process.

Under the influence of high heat, the color and texture of the salmon will change significantly, with the meat becoming cooked and firmer. The smoking duration can be flexible depending on the thickness and weight of the food.

This method produces a bolder smoky flavor and ensures the fish is fully cooked, making it ideal for dishes that require rich flavors and a firm texture.

Natural Smoking (Cold)

In contrast to hot smoking, cold smoking is a long-duration process conducted at low temperatures, around 20–30°C.

With this method, the fish is not cooked by heat but cured through the smoking process, preserving its natural color and original texture. This extended duration inhibits harmful microorganisms, extending shelf life while retaining all beneficial vitamins and amino acids.

This technique yields a distinctively fresh flavor with a succulent, tender, and silky texture that is easy to sense.

Most premium smoked salmon products utilize cold smoking because of these superior advantages.

Why Smoked Salmon is Truly Special?

  • Salmon mostly lives in deep, cold waters, making it less prone to contamination and safe to eat raw.
    Therefore, it is
    one of the few types of fish suitable for both hot smoking and cold smoking.
  • Smoked salmon is considered the pinnacle of cured salmon (lox, gravlax) because
    its distinctive fresh flavor is greatly enhanced through the natural smoking process over time.
  • Salmon in general, and smoked salmon in particular, is a highly nutritious food, suitable for
    people on a diet, young children, the elderly, and pregnant women
    or those with special dietary needs.
  • Cold-smoked salmon has a beautiful natural color,
    adding visual appeal and elegance to food presentation.
  • Smoked salmon is highly versatile — it can be eaten directly, and its preparation and presentation are quick and simple,
    saving time and offering great convenience.
visit us

Visit Our Restaurant

We offer high-quality smoked salmon dishes, carefully prepared to bring a refined flavor to every family meal.

Address
462 Buoi Street, Ngoc Ha Ward, Vietnam
Opening hours
8 AM - 7 PM (Every day)
Phone